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Apsara Awards – Leader of Innovations

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‘Zee  Apsara  Awards’ is a first of its kind initiative that celebrates a platoon of women achievers across media, entertainment and other fields. This year marks its second edition. The Event celebrates womanhood with a tinge of glamour, achievements and some mind-blowing performances.

The event was organized on Sunday, 9th April at Annapurna Studios 7 Acres, Hyderabad.

Legendary filmmaker K.Viswanath launched the event along with fabled actress Sowcar Janaki and veteran singer Vani Jayaram. Deputy Chief Minister of Telangana Mr. Mohammad Mahmood Ali graced the event. Additional Commissioner of Police for the city of Hyderabad Mrs.Swati Lakra was felicitated in the event and Indian Cricket Team Captain Mithali Raj also attended the event.

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This year, Zee Telugu and Facebook partnered together on an extensive digital campaign for Apsara Awards. The association kick-started with creating a special Voting BOT on the Facebook messenger – www.m.me/zeetelugu This was the first time in South India an interactive polling BOT for voting their favorite stars was developed by Facebook. A LIVE Polling option where users can comment on the post to vote for their favorites and the percentage of votes for each nominee is displayed was also created for the first time in South India (eg: https://www.facebook.com/zeetelugu/videos/1344863785601157/)

Apsara Awards 2017 also becomes the 1st in South India to do continuous Pink Carpet Facebook LIVE for more than 3 hours. This also marks the association with a digital content creator in Telugu Jahnavi, popular as ‘Mahathalli’. The LIVE feed reached more than 2 Million people and garnered more than 700k views. https://www.facebook.com/zeetelugu/videos/1348200155267520/

Mr. Ankur Mehra, Head of Media Partnerships South Facebook quotes ‘We are happy to associate with Zee Telugu for Apsara Awards and are closely working with them to help create ample buzz around the program’. Zee Telugu’s Business Head Mrs. Anuradha Gudursays, ‘This is the first time we have partnered with any platform at this level and Facebook has been extremely supportive’.

The event was full of glitz and glamour as actresses from across generations have walked in. There were some mind boggling performances by Adah Sharma, Pragya Jayswal, Sayesha Singhal, Mehreen, Nora Fatehi and Miss Andhra Pradesh & Miss Asia Pacific International Srishti Vyakaranam along with singer Geeta Madhura who performed on some hit numbers. A powerful act on female infanticide by Drama Juniors contestants was also part of the event. Celebs like Khushboo, Shriya Saran, Rahul Preet, Nadhiya, Hansika, Keerthy Suresh, Anupama Paramerswaran, Cathrine Tresa, Ritu Varma, Niveda Thomas, Neerja Kona, singer and dubbing artist Chinmayi Sripada and others attended the event adding to a huge list if guests.

The Awards event was telecast last Sunday (23rd April) from 4PM to 10 PM for six hours on Zee Telugu.

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Positive Buzz For Okka Kshanam

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Okka Kshanam is an interesting film in the recent times that is gearing up for a grand release tomorrow. The film stars Allu Sirish and Surabhi in the lead roles. The movie also has Srinivas Avasarala and Seerat Kapoor in the crucial roles. The film is certainly going to be an interesting one as it is a content driven movie. The film is directed by VI Anand who earlier delivered the hits like Ekkadiki Pothavu Chinnavada and Tiger.

oka kshanam

The audio album scored by Mani Sharma has been interesting already and got positive acclaims. The film has got an interesting subject that deals with the parallel life. The film is produced by Chakri and the promotions are in full swing now.

Allu Sirish is doing this film right after Srirasthu Subhamasthu. Stay tuned to us for the review of the movie.

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After Housefly Nani Turns as a Fish

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Natural Star Nani is enjoying the success of his new movie MCA and was happy about the way the film is running in the theatres. On the other side, he revealed an interesting update on his production venture. Nani is going to come up with an interesting film titled, AWE, under his home production Wall Poster Cinema banner. Nani is introducing a newcomer Prashanth Varma as the director of the film. Nani is not acting in the film but he is going to give voiceover for a character.
nani turns as fish awe movie
 
“Playing an interesting role in my next .. been learning swimming coz the script demands ;)) #AWE (sic),” posted Nani recently by posting the picture of a fish. Directed by debutant Prashanth Varma, the film’s cast includes Kajal Aggarwal, Nithya Menen, Regina Cassandra and Eesha Rebba among others.
 
Ravi Teja is also giving his voice-over for the movie. The movie is scheduled for a grand release in February next year.
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Upcoming Releases

MCA(Middle Class Abbayi) 21 Dec 2017
Hello 22 Dec 2017
E EE 22 Dec 2017
Okka Kshanam 28 Dec 2017
2 Countries 29 Dec 2017
Agnyaathavaasi 10 Jan 2018
Jai Simha 12 Jan 2018
Gang 12 Jan 2018
Bhaagamathie 26 Jan 2018
Chalo 02 Feb 2018
Awe! 02 Feb 2018
Tholi Prema 09 Feb 2018
Kirrak Party 09 Feb 2018
Mahanati 29 Mar 2018
Rangasthalam 30 Mar 2018
Rajini’s ‘2.0’ 13 Apr 2018
Bharat Ane Nenu 27 Mar 2018
Naa Peru Surya 27 Mar 2018

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