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Apsara Awards – Leader of Innovations

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‘Zee  Apsara  Awards’ is a first of its kind initiative that celebrates a platoon of women achievers across media, entertainment and other fields. This year marks its second edition. The Event celebrates womanhood with a tinge of glamour, achievements and some mind-blowing performances.

The event was organized on Sunday, 9th April at Annapurna Studios 7 Acres, Hyderabad.

Legendary filmmaker K.Viswanath launched the event along with fabled actress Sowcar Janaki and veteran singer Vani Jayaram. Deputy Chief Minister of Telangana Mr. Mohammad Mahmood Ali graced the event. Additional Commissioner of Police for the city of Hyderabad Mrs.Swati Lakra was felicitated in the event and Indian Cricket Team Captain Mithali Raj also attended the event.

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This year, Zee Telugu and Facebook partnered together on an extensive digital campaign for Apsara Awards. The association kick-started with creating a special Voting BOT on the Facebook messenger – www.m.me/zeetelugu This was the first time in South India an interactive polling BOT for voting their favorite stars was developed by Facebook. A LIVE Polling option where users can comment on the post to vote for their favorites and the percentage of votes for each nominee is displayed was also created for the first time in South India (eg: https://www.facebook.com/zeetelugu/videos/1344863785601157/)

Apsara Awards 2017 also becomes the 1st in South India to do continuous Pink Carpet Facebook LIVE for more than 3 hours. This also marks the association with a digital content creator in Telugu Jahnavi, popular as ‘Mahathalli’. The LIVE feed reached more than 2 Million people and garnered more than 700k views. https://www.facebook.com/zeetelugu/videos/1348200155267520/

Mr. Ankur Mehra, Head of Media Partnerships South Facebook quotes ‘We are happy to associate with Zee Telugu for Apsara Awards and are closely working with them to help create ample buzz around the program’. Zee Telugu’s Business Head Mrs. Anuradha Gudursays, ‘This is the first time we have partnered with any platform at this level and Facebook has been extremely supportive’.

The event was full of glitz and glamour as actresses from across generations have walked in. There were some mind boggling performances by Adah Sharma, Pragya Jayswal, Sayesha Singhal, Mehreen, Nora Fatehi and Miss Andhra Pradesh & Miss Asia Pacific International Srishti Vyakaranam along with singer Geeta Madhura who performed on some hit numbers. A powerful act on female infanticide by Drama Juniors contestants was also part of the event. Celebs like Khushboo, Shriya Saran, Rahul Preet, Nadhiya, Hansika, Keerthy Suresh, Anupama Paramerswaran, Cathrine Tresa, Ritu Varma, Niveda Thomas, Neerja Kona, singer and dubbing artist Chinmayi Sripada and others attended the event adding to a huge list if guests.

The Awards event was telecast last Sunday (23rd April) from 4PM to 10 PM for six hours on Zee Telugu.

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Chitti Babu Is My Brother, Says Pawan Kalyan [Watch Video]

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“Rangasthalam will definitely get promoted on a global platform, as it is such a good film and it deserves Oscar,” says Powerstar Pawan Kalyan during the success meet of Rangasthalam held in Hyderabad. The actor attended the event as a chief guest and praised the team for their hard work and dedication. He appreciated Sukumar for giving such a wonderful film with Telugu nativity and felt proud after watching the response from the audience for this beautiful and classic film.

He shared that, he felt very happy after watching this film and quite impressed with the performance of actors like Jagapathi Babu, Aadi, and Anasuya. He appreciated art director Rama Krishna for his fantastic work and shared that India has a lot of talented people. He even asked the people to support it like Baahubali and should encourage the young talents in the industry.

pawan kalyan speech

“I like Sukumar for his unique work. He always direct movies that are close to the reality. I can’t act like Ram Charan by wearing the dhoti and Charan is very down to earth person. Chitti Babu is like a brother to me. Chiranjeevi is my father and his wife is my mother. I hope Charan will reach greater heights in future,” shares Pawan Kalyan.

While addressing the gathering, Ram Charan shared that he couldn’t forget the appreciation that he received from three people. And they are his father, mother and Kalyan. “I was really touched when my mother gets emotional after watching the film and Kalyan babai asked me, that he want to watch it in the theater with people. Those are unforgettable moments in my life,” recalls Charan.

Producer Naveen, Naresh, Anasuya, Samantha, Brahmaji, music director DSP attended the event.

Pawan Kalyan Speech In Rangasthalam Success Meet:

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Kona Venkat Shocked With Sri Leaks

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Star writer Kona Venkat is very much un happy with the way Sri Reddy is trying to promote herself in the media. He apparently thinks that she is making false allegations on multiple film personalities including him. The star writer took to Twitter and responded to the same.
“I’m shocked with some allegations made by one actress against some film personalities including me.. I demand the government to conduct through police investigation in these allegations and punish whoever are guilty.. Truth must prevail legal action follows!! It’s really pity that film industry and film personalities have become soft target to many people who are trying to gain cheap publicity… I definitely support taking Telugu artists in our films.. In Geethanjali u find only Telugu artists. But this is unacceptable. I condemn it.” Tweeted Kona Venkat.
We all know that Sri Reddy did something shocking with her protest near MAA office. She got banned from MAA for the same. As per the latest developments MAA took back the decision and is going to give her membership. Even the controversial director and personality Ram Gopal Varma tweeted supporting her. Lately, she became the most talked topic in film industry and the news channels are trying to mint and cook as much as they can using her.
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